Ensuring Compliance While Empowering Marketing for Financial Consultants
Edward Jones is a U.S. and Canadian financial services firm known for its client-centric approach, one-advisor-per-office model, and culture built around personalized, long-term financial planning. They needed to enable financial consultants to create marketing materials faster and with confidence. The solution automates content reviews, and ensures full regulatory compliance.
Challenges:
Financial services organizations operate in a highly regulated environment where marketing materials must adhere to strict compliance standards. These regulations often slow down the creative process, as consultants face lengthy approval cycles to ensure their content aligns with legal and brand guidelines.
◉ Bottlenecks and slow turnaround times between marketing and sales teams
◉ Lack of compliance regulation for written and visual marketing materials
Our Solution
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Our Solution
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Our Solution ☉ Our Solution ☉
Automated Compliance Checks With Custom Canva AI Tool.
Features:
⦿ The tool scans content for regulatory keywords and phrases, flagging potential violations in real time.
⦿ Ensures content adheres to industry guidelines, reducing the need for manual reviews.
Customization Features:
⦿ Maintains the marketing voice by allowing consultants to focus on creative messaging while ensuring compliance.
⦿ Provides clear, actionable feedback to make adjustments quickly and effectively.
Streamlined Workflow:
● Integrates seamlessly with existing workflows, enabling consultants to create and approve content within Canva.
● Reduces delays by automating compliance checks early in the design process.
The Results
The implementation of the Canva AI tool has led to remarkable improvements:
⦿ Increased Efficiency: 50% Reduction in the time spent on compliance reviews by 50%.
⦿ Enhanced Accuracy: Achieved 99% compliance rate for all materials submitted through the platform.
⦿ Improved Consultant Satisfaction: Consultants reported faster approval cycles and greater confidence in their marketing materials.
