Enhancing Brand Management with Conversational AI
Optum Health, a leader in healthcare services, needed an innovative solution to streamline access to brand assets, improve content feedback processes, and simplify scheduling with brand experts. Velocity AI partnered with Optum to develop a proof of concept (POC) that combined conversational AI with asset management tools, creating a seamless and user-friendly brand management experience.
Challenges:
Optum faced several challenges in managing their brand assets and processes:
◉ Inefficient Asset Access: Users struggled to locate the correct brand guidelines, logos, and other assets.
◉ Feedback Bottlenecks: Providing and receiving feedback on marketing content was slow and manual.
◉ Complex Scheduling: Coordinating time with brand experts for guidance or approval added delays to projects.
These inefficiencies resulted in slower campaign rollouts and inconsistent brand representation.
Our Solution
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Our Solution
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Our Solution ☉ Our Solution ☉
We developed a conversational AI-powered brand solution that integrated with Optum’s asset management system to address these challenges.
Features:
⦿ Conversational Asset Access: Users could quickly locate brand assets, such as logos, templates, and guidelines, through a conversational interface that eliminated the need for manual searches.
⦿ Content Feedback Integration: The solution allowed users to submit content for review and receive AI-driven feedback on alignment with brand standards, ensuring consistency and compliance.
⦿ Expert Scheduling: The POC included a scheduling feature that enabled users to book time with brand experts directly through the platform, streamlining approvals and reducing delays.
⦿ Intelligent Search: AI-driven search capabilities provided precise results, making it easier to find relevant assets and guidelines instantly.
The Results
The POC demonstrated the potential to transform Optum’s brand management processes:
⦿ Streamlined Asset Access: Users could retrieve the right assets in seconds, reducing time spent searching.
⦿ Enhanced Content Accuracy: AI-driven feedback ensured that marketing materials adhered to brand standards.
⦿ Simplified Scheduling: Automated scheduling reduced the time and effort required to coordinate with brand experts.
⦿ Improved Productivity: Teams experienced faster project turnarounds and more consistent brand representation.
