GPT Optimization & GEO

Your brand should be front and center — even inside ChatGPT

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The Challenges We See

Today, your brand’s discoverability no longer depends solely on search engines—it depends on how AI models are trained and prompted.

Generative platforms pull from fragmented data across the web.

Brand information may be incomplete, outdated, or misrepresented in responses.

There’s no standard “SEO for AI”—leaving most companies invisible in generative search.

Marketing, product, and technology teams struggle to influence what AI “knows” about their business.

With our deep knowledge of GEO best practices, we help you shape how AI understands, retrieves, and represents your brand.

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What We Do

We help you build a discoverable, accurate, and context-rich brand presence across generative ecosystems.

Generative Engine Optimization

Develop strategies that increase brand visibility and accuracy across ChatGPT, Gemini, and Claude.

Knowledge Source Optimization

Curate and connect your owned content - FAQs, product data, policies, and marketing material.

Model Context Protocol Integration

Implement structured context layers so LLMs pull from verified, brand-controlled data.

Performance Measurement

Monitor and refine responses across platforms to maintain accuracy and relevance over time.

Custom GPT & Agent Development

Create fine-tuned, enterprise-grade GPTs or copilots that represent your products and tone of voice.

Understand your brand’s data in a more meaningful way.


Better business dashboards to unlock powerful business opportunities.

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What You’ll Walk Away With

A clear strategy for your teams to execute and confidence your investment will scale.

◉ A clear GEO roadmap for improving your brand’s visibility across generative engines.

◉ Custom or fine-tuned GPT models that deliver on-brand, accurate responses.

◉ A knowledge retrieval system that ensures AI references verified company data.

◉ Visibility metrics to track how your brand performs inside AI platforms over time.

Increase Your Brand’s Visibility In The Right Places

Our clients have seen impressive results from investing in their GEO strategy early

60% higher accuracy of brand representation across generative platforms

Reduced misinformation issues and brand risk from public LLMs

Early-mover advantage in shaping how customers and models perceive their brand

Measurable visibility in new AI discovery channels allowing for more organic exposure

  • Kia logo on a dark background with rainbow-colored diagonal light streaks.

    “This AI agent has increased our conversion rate and also increased customer satisfaction. Customers can now get the exact information they are looking for either on a vehicle or financing before ever talking to a sales rep. When a customer does submit a request, the sales rep has all the information they need to close the deal.”

    Abe Nodarse

  • General Mills logo on a background with diagonal gradient lines in shades of beige, orange, blue, and black.

    "Velocity’s work speaks for itself. The partnership you get, in addition to the work, is second to none. They are collaborative, engaged, flexible, and seriously just great people all around. I love working with them."

    Bri Spitznagel

    Commerce Capabilities Manager

  • BMC logo centered on a dark, colorful diagonal striped background with orange, brown, purple, and blue hues.

    “The project had a short time frame and was delivered on time. We’ve since demonstrated our solution’s unique capabilities, reinforcing our position as a technology leader and innovator. All our interactions with Velocity were professional, and they were helpful and responsive, continuing to assist us post-delivery, even beyond the scope of the engagement.”

    Joe Goldberg

    Innovation Evangelist

  • Dark background with the word 'CHICAGO' and the phrase 'CHOOSE CHICAGO' underneath in the center.

    “Velocity’s flexibility and dedication to the project are great; we’ve been extremely pleased working with them. We have three major KPIs, and we’ve performed well across those KPIs right off the bat.”

    Jason Lesniewicz

    Director of Cultural Tourism

Trusted by the best

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Make sure AI gets your story right.

We’ll help your company stay visible, accurate, and trusted—no matter which model your customers are talking to.

Talk to an AI Strategist