Transforming Automotive Dealership with Conversational AI
Kia, a leading global automobile manufacturer, has always been at the forefront of innovation. To enhance their online customer experience and boost sales, Kia partnered with Velocity to leverage Genjo, an advanced AI solution designed to revolutionize customer engagement and lead conversion.
Challenges:
Kia's North American dealerships faced several challenges with their sales and customer experience:
◉ Low engagement on their websites
◉ Difficulty in converting leads into actual sales
◉ Customers' need for personalized information on vehicles and financing options
Our Solution
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Our Solution
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Our Solution ☉ Our Solution ☉
Genjo was implemented across Kia's dealerships to address these challenges. This AI solution helps users find the right vehicle based on their needs, search inventory, and get information on the latest finance deals.
Features:
⦿ Personalized Vehicle Recommendations: Genjo analyzes customer needs and preferences to suggest the most suitable vehicles.
⦿ Inventory Search: Users can easily search through Kia's inventory to find their desired vehicle.
⦿ Finance Deal Information: Genjo provides up-to-date information on the latest financing deals, helping customers make informed decisions.
The Results
The implementation of Genjo has led to remarkable improvements:
⦿ 10X Increase in Engagement: Genjo's interactive and user-friendly interface has significantly boosted user engagement on Kia's websites.
⦿ 6X Increase in Lead Conversions: By providing personalized and relevant information, Genjo has transformed the lead conversion process, resulting in a substantial increase in auto sales.
'Genjo has increased our conversion rate and customer satisfaction. Customers can now get the exact information they are looking for either on a vehicle or financing before ever talking to a sales rep. When a customer does submit a request, the sales rep has all the information they need to close the deal. I am a Genjo man for life!'
Abe Nodarse, Dealership Owner, Kia